It might be fizzy yellow swill, but it's our fizzy yellow swill. There's a new ad campaign that emphasises how bloody British Carling is, based on the provenance of the barley used to produce it. The central message is misleading. 100% of the barley used might well be domestically produced, but that ignores the fact that cheap adjuncts are used to bulk up the grain bill. If you compare lagers that contain rice or maize to those made with 100% malted barley, there's a world of difference in terms of appearance, head formation, mouthfeel and - most importantly - flavour.
This ad was spotted at a bus stop on Clerkenwell Road, directly opposite the site of the old Griffin Brewery.