tag:blogger.com,1999:blog-7971936711213357074.post4964017984173818828..comments2018-03-17T14:02:39.765+00:00Comments on STONCH'S BEER BLOG: Rubbish rebrandsStonchhttp://www.blogger.com/profile/15927490011165896353noreply@blogger.comBlogger15125tag:blogger.com,1999:blog-7971936711213357074.post-54350387585479368812016-11-27T22:47:51.610+00:002016-11-27T22:47:51.610+00:00Trying to tell a Brewery that their beer isn&#39;t...Trying to tell a Brewery that their beer isn&#39;t what it was is only going to provoke a diatribe of marketing bullshit, in the same way as Heineken spouted when they shifted production of Newkie Broon from Federation brewery to Tadcaster, which was already brewed in an entirely different way to how it was done in Newcastle. I understand that most Pedigree comes from ordinary fermenters, rather than the Union. ElectricPicsnoreply@blogger.comtag:blogger.com,1999:blog-7971936711213357074.post-48427620895285178132016-11-26T09:19:32.603+00:002016-11-26T09:19:32.603+00:00First statement true, second statement false. First statement true, second statement false. PYnoreply@blogger.comtag:blogger.com,1999:blog-7971936711213357074.post-12420795149276621492016-11-25T12:28:59.998+00:002016-11-25T12:28:59.998+00:00It&#39;s one of the country&#39;s best selling ale...It&#39;s one of the country&#39;s best selling ales. It has loads of fans. It doesn&#39;t matter what you think about it.Stonch Beerhttps://www.blogger.com/profile/07001578598975666535noreply@blogger.comtag:blogger.com,1999:blog-7971936711213357074.post-60478893639508311242016-11-25T09:45:30.430+00:002016-11-25T09:45:30.430+00:00It&#39;s Bitter.It&#39;s Bitter.Cooking Lagerhttps://www.blogger.com/profile/02830924433230427226noreply@blogger.comtag:blogger.com,1999:blog-7971936711213357074.post-52182682951794467062016-11-25T09:35:57.172+00:002016-11-25T09:35:57.172+00:00I&#39;ve no idea if it was ever any good as I wasn...I&#39;ve no idea if it was ever any good as I wasn&#39;t around back in the 70s. All I know is that it doesn&#39;t have a particularly strong reputation nowadays, so in many ways they had nothing to lose.<br /><br />I know ratebeer is a bit niche, but some of the comments are indicative.<br />http://www.ratebeer.com/beer/marstons-pedigree-cask/44797/<br /><br /><br />Improving the beer is expensive and difficult.<br /><br />Marstons seem to try lots of different ideas to reinvent themselves, some good some bad, but unfortunately the actual product is very rarely much cop. A browse through their portfolio is like a list of all the worst beers available in the UK, along with a few that are &quot;ok&quot;, like Old Empire and the Revisionist Saison.pynoreply@blogger.comtag:blogger.com,1999:blog-7971936711213357074.post-24255956644705040632016-11-25T08:44:03.186+00:002016-11-25T08:44:03.186+00:00Sorry, I was commenting on Py&#39;s post, &quot;Pe...Sorry, I was commenting on Py&#39;s post, &quot;Pedigree has been crap now for some years.&quot;Malcolm Nichollshttps://www.blogger.com/profile/04114433389090892217noreply@blogger.comtag:blogger.com,1999:blog-7971936711213357074.post-46111551768662704492016-11-25T00:24:30.223+00:002016-11-25T00:24:30.223+00:00It&#39;s Pale Ale in the trad jazz sense, in the s...It&#39;s Pale Ale in the trad jazz sense, in the same way Bass is Pale Ale. And indeed Young&#39;s Bitter still appears on some brewery/wholesaler lists as &quot;Youngs PA&quot;Stonch Beerhttps://www.blogger.com/profile/07001578598975666535noreply@blogger.comtag:blogger.com,1999:blog-7971936711213357074.post-56684971412557382012016-11-25T00:22:47.614+00:002016-11-25T00:22:47.614+00:00Heather, it&#39;s a nice map - but half those pubs...Heather, it&#39;s a nice map - but half those pubs aren&#39;t in Shoreditch by any stretch of the imagination - you seem to have included parts of the City, and then missed out half of ShoreditchStonch Beerhttps://www.blogger.com/profile/07001578598975666535noreply@blogger.comtag:blogger.com,1999:blog-7971936711213357074.post-17834753929660522712016-11-24T21:08:31.564+00:002016-11-24T21:08:31.564+00:00&quot;You seem to be saying that Pedigree is not a...&quot;You seem to be saying that Pedigree is not as good a beer as it used to be&quot;<br /><br />I commented only on the new branding. No comment made on the beer at all. I very rarely drink Pedigree and can&#39;t comment on whether it&#39;s better or worse than it was in past. I can&#39;t imagine it&#39;s changed recently.Stonch Beerhttps://www.blogger.com/profile/07001578598975666535noreply@blogger.comtag:blogger.com,1999:blog-7971936711213357074.post-9669952283050971362016-11-24T20:50:42.821+00:002016-11-24T20:50:42.821+00:00You seem to be saying that Pedigree is not as good...You seem to be saying that Pedigree is not as good a beer as it used to be.I haven&#39;t drunk it for some time as I don&#39;t see it much near where I live, so I can&#39;t comment, but if the beer is not what it was, the sensible option would surely be to improve the beer rather than resort to facile rebranding and pseudo marketing cliche.Malcolm Nichollshttps://www.blogger.com/profile/04114433389090892217noreply@blogger.comtag:blogger.com,1999:blog-7971936711213357074.post-91999548813980882972016-11-24T16:50:36.796+00:002016-11-24T16:50:36.796+00:00If Pedigree was &quot;a mark of quality, recognise...If Pedigree was &quot;a mark of quality, recognised and respected by consumers&quot; as you seem to think, how come they have such a hard time shifting it?<br /><br />The truth of the matter is that pedigree has been crap now for some years, and was gaining a reputation for being nothing more than a bog-standard bitter.<br /><br />Yes they&#39;ve bollocksed up the rebrand, because they clearly don&#39;t understand the craft beer market, but then not many beer bloggers appear to understand it either.<br /><br />pynoreply@blogger.comtag:blogger.com,1999:blog-7971936711213357074.post-34726992333294543542016-11-24T12:58:28.119+00:002016-11-24T12:58:28.119+00:00Hi Jeffrey - couldn&#39;t find your email. Is our...Hi Jeffrey - couldn&#39;t find your email. Is our Shoreditch Pub Map, anything you&#39;d consider writing or tweeting out? <br />http://thestageshoreditch.co.uk/shoreditch-pub-hub. No worries if not. HeatherHeather McKayhttps://www.blogger.com/profile/06276909244421869348noreply@blogger.comtag:blogger.com,1999:blog-7971936711213357074.post-53090217485438031052016-11-24T12:03:30.743+00:002016-11-24T12:03:30.743+00:00Pale Ale? It&#39;s Bitter.Pale Ale? It&#39;s Bitter.Cooking Lagerhttps://www.blogger.com/profile/02830924433230427226noreply@blogger.comtag:blogger.com,1999:blog-7971936711213357074.post-58858128668087094562016-11-24T11:30:39.688+00:002016-11-24T11:30:39.688+00:00And why is Pedgree now an &quot;Amber Ale&quot;, r...And why is Pedgree now an &quot;Amber Ale&quot;, rather than a &quot;Pale Ale&quot;, which of course it is in the classic sense of the word?Curmudgeonhttps://www.blogger.com/profile/02558747878308766840noreply@blogger.comtag:blogger.com,1999:blog-7971936711213357074.post-85868737178793236172016-11-24T10:14:02.101+00:002016-11-24T10:14:02.101+00:00Google the Marston&#39;s Brewery site and have a l...Google the Marston&#39;s Brewery site and have a look at their news section. Read what their &#39;marketing&#39; manager says. They&#39;re not resonating with younger drinkers, see? But at least he gets &#39;passion&#39; in in the next par so that&#39;s alright then.<br />Just to seriously take the piss it would appear that their beer range strapline is now &quot;Burton&#39;s Got Talent&quot;.<br />Give me fucking strength.<br />Ron Combohttps://www.blogger.com/profile/05270358674385406494noreply@blogger.com